Our Story – www.edamame.in

Our Story



Edamame is a holistic, sustainable solution for modern living, embodying inclusivity and growth. Our skilled team of designers curate dynamic and adaptable designs that stand the test of time, with sustainability at the heart of everything we do. Founded by Pranati Jain, Edamame bridges the gap between Indian craftsmen and modern customers, offering curated home decor products and building contemporary spaces.

Our Mission and Vision

At Edamame, we curate exquisite decor accessories, furniture, lighting, and textiles from global and local markets, collaborating with skilled Indian artisans to contemporize regional crafts while upholding heritage. Our philosophy prioritizes quality, creativity, timelessness, sustainability, affordability, and relevance.

Our Tribe of Visionaries

The Edamame team comprises passionate designers, architects, builders, and innovators who approach each step of the design process holistically, creating sustainable solutions that are visually appealing and sensory-enriching. Combining history with contemporary convenience, we build timeless destinations that reflect our craft and purpose.

Know the Founder

Pranati Jain pursued her passion for interior design after studying at NIFT, Delhi and Parsons, New York. With experience in renowned companies and leading interior projects for prestigious properties, Pranati launched Edamame, a premium design studio that offers curated home decor products and builds contemporary spaces, allowing individuals to experience tangible expressions of expressive and integrative home decor.