Our Story

 

 

Edamame is a holistic, creative and sustainable solution to modern and conducive living.


/ˌɛdəˈmɑːmeɪ/
In Japanese: “beans on a branch”

Edamame signifies inclusivity and growth. Just like the edamame bean requires careful care and cultivation for fruition, our team of diversely talented designers ensure each design is crafted and curated with immense forethought and evolves over time.

Founded in early 2020, the team at Edamame is known to excel at interior designing, lighting, and curating and manufacturing home products. 


Our Origin 


To allow India to reap the rewards of being one of the largest exporters for home décor and furniture our Founder, Pranati set out to bridge the gap between Indian manufacturers and the modern day customers. Hence, Edamame was born as a holistic interior design platform on the realization of the importance of not only #makeinIndia but also #supplyinIndia.

Having gathered first hand experience within the industry, Pranati realized the market needs and decided to devote her career towards meeting the same. A business that started with the remodeling of a small office space for a lawyer-friend grew into a professional endeavour of designing properties in the residential, hospitality and commercial forefronts.


The Mission and Vision


We see eye to eye with our clients in building homes and curating décor accessories, furniture, lighting and textile from a global and a local market. With the help of dexterous Indian artisans we hope to contemporize regional crafts by upholding its heritage and building spaces that are timeless in nature and conducive to progress. Sustainability is the key segment of all our projects.


Our Philosophy

  1. Quality over Quantity
  2. Creative over Standard
  3. Timeless over Trendy
  4. Sustainable over Temporary
  5. Affordable over Expensive
  6. Relevance over Extravagance

Our Tribe of Visionaries

The team at Edamame is a growing fleet of designers, architects, builders and innovators. We are passionate go-getters who deliver eclectic design choices through intense attention to detail and simultaneous focus on the larger picture. As multidisciplinary professionals we approach each step of the design process holistically to provide solutions that are as sustainable in nature as  appealing to the senses. Together, we juxtapose the richness of history and the convenience of contemporary to build timeless destinations. Our craft is our purpose.    

 

Know the Founder

 

 

To further pursue her penchant for creativity, Pranati Jain moved from studying accessory design at NIFT, Delhi to interior design at Parsons, New York. Once back in India, she put her plans in action by bringing a taste of peerless design to India during her stints with Morphogenesis and Studio Lotus respectively.

Her attention to detail, proclivity for hard work, and flair for design was recognized when she was appointed to be the interior project lead at the upcoming Oberoi Vilas property in Madhya Pradesh. Her expertise in architecture, passion for designing and ability to conduct deep research awarded her similar opportunities to participate in laudable projects with Hindustan Times and Zydus Cadila. 

Successively, she launched her own venture, Edamame, a premium design studio that curates home decor products and builds contemporary spaces. It allows the average Indian to dream beyond snapshots of Pinterest designs and access tangible representations of expressive and integrative home decor products.